Business Education and Entrepreneurship, Production and Marketing
Though employment and self-employment are two alternative goals for most of the graduates of CMES programmes, employment opportunities are limited in rural Bangladesh. Therefore, the predominant option for them is to be self-employed. CMES‘s programmes are organized with this imperative in the forefront. It encourages and trains its target group in entrepreneurship and provides all possible assistance to them so that they can start their own micro enterprises.
Business education is an essential ingredient to the young people preparing for the real business and it does not come as a theoretical knowledge to CMES. Business education is a part of the curricula of the Basic School System (BSS) and Adolescent Girls’ Programme (AGP) of CMES. This is realized through step by step trainings on things one has to learn while starting a business – planning, financing, organizing production, trading or services, marketing, keeping accounts etc. In fact, the general environment of BSS and AGP encourages a business-like approach in many of its aspects, and therefore the youth in CMES have good opportunities to learn business practices at first hand. A book has been especially developed for the purpose titled ‘How To Be A Business-Person’. This is totally based on practical experiences got from micro-enterprises developed by CMES graduates and other like them – and contains many practical problems and exercises modeled on those.
The BSS and AGP members, therefore, get early familiarity with the concepts of so called ‘School Company’ and ‘Graduate Company’. The former is business practices within the school programme mainly as a part of learning practices; while the latter are the businesses the graduates take up as their self-employment efforts. The Micro credit system of CMES is one of the supports that the organization provides to the latter. The business education, therefore, contains adequate aspects of micro credit including its philosophy, discipline, utilization and calculations (of interest, savings, and business ratios). CMES also assists the graduates with technology up gradations, retraining, marketing, promotions etc.
Self-Employed Youth & Women’s Social Enterprise (SEY-WO-SE)
This is an umbrella outfit that tries to organize the graduates and enhance their capacity for a better business. The idea is to invite the graduates to act as partners to CMES, so that the latter can explore higher market, bundle the efforts of the self-employed youth and women working with CMES, and to ensure better profitability of their work. Much of the works of these graduates are decentralized into their own premises – but CMES tries to help by collecting orders, providing quality control, providing a dependable brand to their products, and investing the initial capitals as well as putting together technology infrastructures, if needed. Sey-Wo-Se business operates through the network of 25 TMCs all over the country.
General Production and Marketing (GPM)
General Production and Marketing (GPM) is a joint effort of “SEY-WO-SEY”. It delegates the business studies, business training, the new design adoption, production, quality control and big sales support in local, national and international market for the CMES graduates. From local to central level, it establishes a business channel for our graduates. It establishes Sey-Wo-Se principles –high value, high product and high market. It makes a platform of local and central market strategy. GPM help to establish these graduates to make as a businessman and branding her “SEY-WO-SEY” products at national level. It promotes “SEY-WO-SEY” products for branding and dissemination to fashion magazine, various exhibitions and others where there is a scope; GPM works on ways, how to develop Sey-Wo-Se business networking and make an income generation.
We have two type of production/business:
(ii) Decentralized production/business.
CMES graduates produce products in Rural Technology Center (RTC) and Advance Basic School (ABS) after 2 pm or working time on Technology Management Center (TMC), it is called centralized production, this production is sold by TMC or GPM in local and central market respectively, it is called centralized business. Here, the youth uses equipments and training facilities as a result of this, quality is ensured throughout the production process. GPM Collects order and supply to TMC. Organizer trade supplies this order to his listed graduates. Whole system follows a business channel.
Centralized business →TMC →GPM →Central market.
When CMES graduates’ products are produced at their own premises usually in their home or business firm; using their own equipments or with help of TMC equipments and sell these product through “SEY-WO-SEY”, it is called Decentralized production/ business.
Decentralized business →TMC →GPM →Central market.
After production or before this production, GPM helps in many ways such as sales support, consumable support (help to graduates for buying consumable in cheapest price from market), costing support, quality control and competitive pricing for achieving market share. It explores and researches in national and international market to collect new and high value design for our graduates. Then we setup a good training for this design at TMC or TTRC. These include all trades practiced in CMES.